Mastercard launches Buying Muse, an AI-powered purchasing assistant
Mastercard is launching a brand new generative AI purchasing device known as “Buying Muse” that’s designed to assist customers get personalised product suggestions. The device is powered by Dynamic Yield, a personalization firm that was acquired by Mastercard in April 2022. Mastercard says the concept behind Buying Muse is to “revolutionize how clients seek for … [Read more…]