JetBlue unveils new look coming quickly to all planes

Flights

JetBlue is now extra blue.

JetBlue is doubling down on its title by debuting a brand new, very blue look.

JetBlue on Wednesday referred to as its new livery the boldest, bluest airplane ever after going “all-in on the corporate’s namesake shade.”

“As the corporate’s first model refresh in a decade, the brand new colours and designs replicate a extra joyful, up to date and digital-first look,” firm officers stated in a press launch.

The airline’s earlier planes have been principally white. The replace brings all blue planes with a bigger, white brand, colourful winglets for “an additional pop of enjoyable,” and an “energized and prolonged” tile tailfin sample, in keeping with JetBlue.

Bluer skies forward! Our iconic liveries are getting a contemporary daring look identical to the strikes we have been making as a journey firm. Get a sneak-peek at our first-ever Mint sample (coming quickly to all Mint planes). Learn extra right here: https://t.co/bXhsEpknDk pic.twitter.com/ZYn85ByRWZ

— JetBlue (@JetBlue) June 14, 2023

The brand new sample and brand can be featured on the airplane’s stomach, making it immediately recognizable to airplane spotters, famous the corporate. Prospects will see the brand new design on the service’s Airbus A321 with Mint enterprise class, named “A Defining MoMint,” which works into service on Thursday. After that, extra new livery designs with refreshed tailfin patterns will debut later this 12 months.

“Liveries have all the time been part of our identification. Once you spot a JetBlue plane — whether or not on the bottom or within the air — we would like prospects to acknowledge us as a journey model that strikes them in another way than everybody else,” stated Jayne O’Brien, head of promoting and loyalty for JetBlue, in a press release. “The brand new livery helps us stand out amongst a sky of legacy carriers, and is a shocking reflection of our position as a disruptor that uniquely combines decrease fares and nice service.”

JetBlue is the biggest service at Logan Worldwide Airport.