Fenway Sports activities Group, LPGA crew as much as increase income and improve publicity for girls’s golf

Sports activities

The homeowners of the Boston Purple Sox search to spice up ladies’s golf.

Atthaya Thitikul of Thailand is the top-ranked participant on the LPGA Tour.

By Michael Silverman, The Boston Globe

Fenway Sports activities Group is doubling down on each golf and girls’s sports activities with Tuesday’s announcement of a gross sales partnership between its advertising arm, Fenway Sports activities Administration, and the Women Skilled Golf Affiliation.

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The purpose of the alliance is for FSM to assist the LPGA strike offers to spice up revenues and improve publicity for the ladies’s skilled golf tour, the oldest ladies’s skilled sports activities group that features gamers from greater than 60 nations.

LPGA commissioner Mollie Marcoux Samaan described the partnership in a press launch as a “game-changer for the LPGA, ladies’s golf, and girls’s sports activities,” one which “will present the LPGA with entry to new and unprecedented sources and networks, enabling us to speed up our trajectory of development.”

Earlier this summer time, FSG added golf to its portfolio by buying the Boston franchise of the fledgling six-team, indoor, tech-driven TGL golf league beginning in January that was based by Tiger Woods, Rory McIlrory, and Mike McCarley.

Earlier than the LPGA deal, FSG’s sole foray into ladies’s sports activities was its possession of the Liverpool Soccer Membership’s ladies’s crew.

FSG companion Linda Henry is a personal investor in each the WNBA and Boston’s NWSL growth group.

John Henry, principal proprietor of FSG, which additionally owns the Purple Sox, Pittsburgh Penguins, NASCAR’s RFK Racing, and the Liverpool males’s crew, mentioned in the identical press launch that FSG will present wanted infrastructure that may allow the LPGA to capitalize on the game’s development.

“We sit up for an extended collaboration and are excited to assist broaden the LPGA’s capabilities and capitalize on the immense curiosity they’re seeing from manufacturers seeking to spend money on one of many world’s longest-running ladies’s skilled sports activities associations,” mentioned John Henry.

FSM additionally has a advertising and sponsorship partnership with NBA star LeBron James.

Linda Henry is the CEO of the Boston Globe, which is owned by John Henry.