Brewers reverse course on resolution to increase beer gross sales

MLB

When Milwaukee determined final month to proceed beer gross sales by means of the eighth inning, they referred to as it an experimental transfer.

Fans look at a refrigerator full of beer at a Brewers game.
Followers look although the beer and seltzer choices at a Brewers recreation. AP Photograph/Morry Gash

MILWAUKEE (AP) — The Milwaukee Brewers have modified their minds about extending beer gross sales past the seventh inning of dwelling video games.

  • Some MLB teams will sell beer for longer.

    Bottoms up! Some MLB groups lengthen beer gross sales to eighth inning

The Brewers have been amongst a handful of groups that prolonged beer gross sales by means of the eighth inning in response to the shorter video games this season following the pitch clock’s arrival. Beginning with their recreation Monday evening towards the Los Angeles Dodgers, the Brewers are going again to their earlier coverage of shutting down beer gross sales after the seventh inning.

When the Brewers determined final month to proceed beer gross sales by means of the eighth inning, they referred to as it an experimental transfer.

The Brewers mentioned Monday their resolution to reverse course wasn’t on account of any points with fan habits. They merely found that gross sales of all concessions drop precipitously within the late innings. Subsequently, holding beer distributors open for one more inning wasn’t producing a big enhance in gross sales.

Different groups that had prolonged alcohol gross sales by means of the eighth inning included the Arizona Diamondbacks, Houston Astros, Minnesota Twins and Texas Rangers. The Twins indicated Monday they plan to proceed promoting beer within the eighth inning.

The Baltimore Orioles already had been promoting alcohol by means of the eighth inning or till 3 1/2 hours after the primary pitch, whichever got here first.

When stories circulated concerning the development, Philadelphia Phillies pitcher Matt Strahm criticized the selections. Strahm mentioned on the “Baseball Isn’t Boring” podcast that groups ought to be transferring the cutoff for beer gross sales as much as the sixth inning, somewhat than stretching to the eighth or later, which might give followers much less time to sober up and drive dwelling.

The common recreation size by means of Sunday’s motion was 2 hours, 39 minutes, a 27-minute drop from final season. MLB hasn’t accomplished a season with recreation lengths that quick since 1984, when additionally they have been a 2:39 common.

Originally posted 2023-05-09 11:54:15.