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“At a time when different states are misguidedly limiting LGBTQIA+ rights, we’re proud to ship the message that Massachusetts is a secure, welcoming and inclusive place for all,” Gov. Maura Healey stated in a press release.
Massachusetts has a transparent message for the residents of any state the place LGBTQIA+ rights are at present below assault: All are welcome right here.
The Massachusetts Workplace of Journey and Tourism launched a brand new marketing campaign Monday with a concentrate on advertising the Commonwealth as a welcoming and secure place for all.
The “Massachusetts For Us All” marketing campaign is made up of billboards and social media ads that includes LGBTQIA+ {couples} photographed in areas all through the state, a press launch famous. The billboards have been positioned alongside highways in Florida and Texas, the place plenty of anti-LGBTQIA+ payments have been proposed, in addition to in New York and all through New England.
The marketing campaign launch comes as Gov. Maura Healey has been making an effort throughout Pleasure Month to attract consideration to the state’s authorized protections for LGBTQIA+ individuals.
See under for a clip of her welcome message at Boston Pleasure Parade earlier this month:
@bostondotcom Massachusetts Governor Maura Healey made historical past in November when she grew to become the nation’s first overtly lesbian governor. As we speak, at Boston’s Pleasure celebration, Healey, joined by Lieutenant Governor Kim Driscoll, addressed the gang —each out and in of Massachusetts— to ship a transparent message: “We see you.” 🏳️🌈 #BostonPride #Massachusetts #MassachusettsGovernor #MauraHealey #Pleasure #PrideMonth ♬ authentic sound – Boston.com
“At a time when different states are misguidedly limiting LGBTQIA+ rights, we’re proud to ship the message that Massachusetts is a secure, welcoming and inclusive place for all,” Healey stated in a press release. “The ‘Massachusetts For Us All’ marketing campaign sends a transparent message that Massachusetts stands for freedom and civil rights.
“To anybody contemplating the place they wish to stay, increase a household, go to or construct a enterprise — we wish you to affix us right here in Massachusetts,” she stated.
The marketing campaign launch additionally coincides with Healey’s journey throughout seas to rejoice the thirtieth anniversary of the decriminalization of homosexuality in Eire. On Tuesday, she was anticipated to handle the Irish Senate.
“This marketing campaign is all about love,” Undersecretary of Financial Methods Sarah Stanton stated in a press release. “Love the place you reside, the place you go to, and who you journey with. Being a state that welcomes and celebrates the LGBTQIA+ neighborhood is likely one of the many issues that makes Massachusetts particular.”
The ads, costing roughly $750,000, will run for a month in Florida and Texas, Politico reported in its Massachusetts Playbook publication.
See under for a few examples of the billboards up across the nation:
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Originally posted 2023-06-27 18:27:53.