Media
Within the spring, 98.5 The Sports activities Hub pulled a clear sweep within the Nielsen Audio Scores, with all of its weekday programming ending first of their time slots.
The Sports activities Hub was first general within the males 25-54 demographic within the Boston market from March 30-June 21, incomes an 18.9 share. The Sports activities Hub completed first on weekends, as effectively.
Sports activities station WEEI 93.7 got here in fifth with a 5.4 share.
In morning drive (6-10), The Sports activities Hub’s “Toucher & Wealthy” completed within the prime spot with a 21.4 share throughout a interval during which co-host Fred Toucher missed time whereas coping with private issues. WEEI’s “The Greg Hill Present” completed second (8.6), a notable bounce from its share within the winter e book (5.7, fifth).
In middays (10 a.m-2 p.m.), 98.5’s “Zolak & Bertrand” claimed first place with 20.3 share. WEEI’s “Gresh and Fauria” was sixth with a 4.6.
The Sports activities Hub’s “Felger & Mazz” continued its future of dominance in afternoon drive (2-6 p.m.), incomes a 21.1 share to complete first. WEEI’s “Jones and Mego with Arcand” tied for eighth (4.1).
From 6-7 p.m., the Tony Massarotti-hosted “The Baseball Hour” was tops with a 15.7 share. WEEI, which often has Pink Sox pregame protection in that spot, tied for eighth (3.7).
Within the 7 p.m.-midnight window, 98.5, which named Joe Murray its full-time nighttime host on June 12, completed first (17.4), partially resulting from having Celtics and Bruins playoff broadcasts. WEEI’s programming, which incorporates “The Wealthy Keefe Present” and Pink Sox broadcasts, took second at 7.2.
Within the winter, The Sports activities Hub took first (19.4), whereas WEEI tied for eighth (4.0). Final spring, The Sports activities Hub completed first (21.4). WEEI was fourth (5.2).